Automatic Optimization of Images (for Responsive Sites)

On uploading an image, automatically generate various sizes for difference screen size/device types.

  • Deleted User
  • Dec 13 2016
  • Shipped
  • Michael Parks commented
    13 Apr, 2018 09:36am

    Background sooo needed, @nelso @koen, please add your votes over on

  • Luis Maroto commented
    20 Sep, 2017 10:26pm

    Good Idea !!!

  • Marcio Nunciaroni commented
    19 Apr, 2017 05:42pm

    I think Eric is right. Webflow already optimize the images but the minimum size is 500px.

  • Marcio Nunciaroni commented
    19 Apr, 2017 05:37pm

    Good idea! I was just reading about this and would suggest the same.

  • Eric Potratz commented
    20 Jan, 2017 05:28pm

    Guys its a little strange the automatic resizing only goes down to 500px. That is the size of where a lot of our images start! And they scale to 300 px, 200 px, 100 px, etc. There is a lot more size savings to be had with this scaling. We get dinged on Google Page Speed for mobile because we aren't serving smaller images when we should.

  • Koen Spaansen commented
    18 Jan, 2017 08:35pm

    Also for background images indeed Nelson! This makes the traffic for Weblflow at least 10 times faster!!!

  • Nelson Abalos Jr commented
    17 Jan, 2017 10:52pm

    @lee - Webflow already optimizes inline images:


    however, for background images, we don't optimize those. its always a good rule of thumb to keep your images smaller than 300k. 

    Also, for any iconography, logos or logotypes, make sure to use SVG with as little points and colors as possible.  You wont need to embed the SVG code, but you can drag the SVG file into your asset manager just like other images.

  • Lee Fuhr commented
    17 Jan, 2017 10:47pm

    Would love more detail here. How much work should we do to optimize images before uploading?

    (Like, Squarespace does a great job of generating separate images for different media queries so you don't load the giant 1600px hero image on a 300px mobile screen, but I still run jpgs through JPEGMini before uploading them to Squarespace…)

  • +15