As a UX Designer specializing in Growth, I believe that having a native A/B testing tool will facilitate data consistency and analysis, rather than having N external platforms that collect data separately.

Unbounce is a new LP builder with native A/B testing tool and AI campaign optimization functions. Too bad Unbounce's visual builder is horrible and very limited, but some agencies in the world still use it for its ease of testing.

-1. In my opinion this idea not related to Webflow (Use any third party tool out there free or paid).

or cheaper: https://www.crazyegg.com/

Found an alternative to Google Optimize: https://university.webflow.com/integrations/optimizely

Definitely needed, or at least suggest integrations other than Google Optimize. Not everyone wants Google analytics on their site!

Yeah... I nievely had +3 votes for this, then I read https://university.webflow.com/article/integrate-google-optimize

So... umm... wishlist feature is this really needed at all? I'm new to this, but their own post seems to say not at all. A/B testing, split testing or redirect testing, multivariate test all seem to be handled ok by Google Optomize. I'm a noob, am I wrong? I'm sure a client will want this in the future. I'm safe to say, "Yes, we can do that."???

What is a great web design without testing its performance using Split Testing?

Fantastic. Pro tools like this are what Webflow needs.

This is so needed

google optimize

In under 15 minutes I got my first A/B test running! :D

Google Optimize is free, as opposed to very $$ alternatives like Optimizely.

Steps:

• Make an account, and create a first a/b test on https://optimize.google.com/
• Install the Optimize plugin
• Make a tiny tweak to your landing page (e.g. adding an extra comma somewhere)
• Copy the custom code that is given during setup, which looks like " <style> blah blah <style> and <script> blah blah <script> " 
• Go to your Webflow Dashboard, click on Custom Code tab, and paste the custom code in the Head Code Section, hit Save, then publish your website
• On Optimize, click run diagnostics, set some standard objective, and then click START, and verify it works by opening your landing page a bunch of times on different devices

Done!

This would be great to have. I don't want to have to integrate another service just to feed up different HTML - would love webflow to have a 'collection' of content sections that I could return and track the usage of.

100% for split testing. Especially with eCommerce looming.

Continuous learning and improvement is integral to a living site and should be part of your mindset and workflow.

Client sites with decent traffic can bring a recurring income. 

However you NEED that traffic, less than 1000 or so visitors a month and it's not worth the expense.

At first it can be a simple feature like Intercom does to test the content (messages, images...).

I personally don't think Webflow should be focusing resources on this. There are plenty of great A/B tools out there as Dominic Romito commented.

I agree with Dominic Romito: Just use an A/B testing tool to do this. I wouldn't want the webflow team spending their resources on building a completely new feature that can easily be integrated for free.

I think this is a neat idea, but isn't that what Google Optimize and Optimizely are for?

This needs to move up fast

If Webflow is going to be full fledged all in one web design tool and CMS...then having a A/B Testing is essential, especially if you want it to be the go to by agencies instead of Wordpress.

This would be awesome and will become more and more important as marketing evolves and becomes more a part of what we as web designers & developers do.