A/B Testing

Add the ability within Webflow Designer to A/B test various parts of a site design.

  • Ryan Morrison
  • Jan 6 2017
  • João Henrique Wanderley commented
    2 Feb, 2023 10:47pm
    As a UX Designer specializing in Growth, I believe that having a native A/B testing tool will facilitate data consistency and analysis, rather than having N external platforms that collect data separately.

    Unbounce is a new LP builder with native A/B testing tool and AI campaign optimization functions. Too bad Unbounce's visual builder is horrible and very limited, but some agencies in the world still use it for its ease of testing.
  • Ezra Siton commented
    11 Oct, 2022 10:46am

    -1. In my opinion this idea not related to Webflow (Use any third party tool out there free or paid).

  • Thibaut Tiberghien commented
    16 Jun, 2020 03:47am
  • Thibaut Tiberghien commented
    16 Jun, 2020 03:20am

    Found an alternative to Google Optimize: https://university.webflow.com/integrations/optimizely

  • Thibaut Tiberghien commented
    16 Jun, 2020 03:02am

    Definitely needed, or at least suggest integrations other than Google Optimize. Not everyone wants Google analytics on their site!

  • Paul Seymour commented
    12 Mar, 2020 05:14am

    Yeah... I nievely had +3 votes for this, then I read https://university.webflow.com/article/integrate-google-optimize

    So... umm... wishlist feature is this really needed at all? I'm new to this, but their own post seems to say not at all. A/B testing, split testing or redirect testing, multivariate test all seem to be handled ok by Google Optomize. I'm a noob, am I wrong? I'm sure a client will want this in the future. I'm safe to say, "Yes, we can do that."???

  • Vincent Redor commented
    9 Feb, 2020 03:46am

    What is a great web design without testing its performance using Split Testing?

  • Joel Goodman commented
    15 Jan, 2020 12:29am

    Fantastic. Pro tools like this are what Webflow needs.

  • Shaun Lonergan commented
    9 Jun, 2019 08:43am

    This is so needed

  • Ezra Siton commented
    26 May, 2019 11:25pm

    google optimize

  • Michiel Rauws commented
    10 Nov, 2018 07:09pm

    In under 15 minutes I got my first A/B test running! :D

    Google Optimize is free, as opposed to very $$ alternatives like Optimizely.


    • Make an account, and create a first a/b test on https://optimize.google.com/
    • Install the Optimize plugin
    • Make a tiny tweak to your landing page (e.g. adding an extra comma somewhere)
    • Copy the custom code that is given during setup, which looks like " <style> blah blah <style> and <script> blah blah <script> " 
    • Go to your Webflow Dashboard, click on Custom Code tab, and paste the custom code in the Head Code Section, hit Save, then publish your website
    • On Optimize, click run diagnostics, set some standard objective, and then click START, and verify it works by opening your landing page a bunch of times on different devices


  • Charlie Dolan commented
    23 Oct, 2018 08:43pm

    This would be great to have. I don't want to have to integrate another service just to feed up different HTML - would love webflow to have a 'collection' of content sections that I could return and track the usage of.

  • Craig Connell commented
    2 Jun, 2018 12:49am

    100% for split testing. Especially with eCommerce looming.

    Continuous learning and improvement is integral to a living site and should be part of your mindset and workflow.

    Client sites with decent traffic can bring a recurring income. 

    However you NEED that traffic, less than 1000 or so visitors a month and it's not worth the expense.

  • Etienne Delorme commented
    7 May, 2018 12:59pm

    At first it can be a simple feature like Intercom does to test the content (messages, images...).

  • Gonsalves Media commented
    14 Apr, 2018 11:10pm

    I personally don't think Webflow should be focusing resources on this. There are plenty of great A/B tools out there as Dominic Romito commented.

  • Guido Jansen commented
    8 Jan, 2018 03:51pm

    I agree with Dominic Romito: Just use an A/B testing tool to do this. I wouldn't want the webflow team spending their resources on building a completely new feature that can easily be integrated for free.

  • Dominic Romito commented
    24 Dec, 2017 07:51am

    I think this is a neat idea, but isn't that what Google Optimize and Optimizely are for?

  • Ahmed Murray commented
    5 Jul, 2017 03:45pm

    This needs to move up fast

  • Nathan Steele commented
    14 Jun, 2017 05:33pm

    If Webflow is going to be full fledged all in one web design tool and CMS...then having a A/B Testing is essential, especially if you want it to be the go to by agencies instead of Wordpress.

  • Scott Van Zandt commented
    11 May, 2017 06:10am

    This would be awesome and will become more and more important as marketing evolves and becomes more a part of what we as web designers & developers do.

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