A/B Testing

Add the ability within Webflow Designer to A/B test various parts of a site design.

  • Ryan Morrison
  • Jan 6 2017
  • Thibaut Tiberghien commented
    16 Jun 03:47
  • Thibaut Tiberghien commented
    16 Jun 03:20

    Found an alternative to Google Optimize: https://university.webflow.com/integrations/optimizely

  • Thibaut Tiberghien commented
    16 Jun 03:02

    Definitely needed, or at least suggest integrations other than Google Optimize. Not everyone wants Google analytics on their site!

  • Paul Seymour commented
    12 Mar 05:14

    Yeah... I nievely had +3 votes for this, then I read https://university.webflow.com/article/integrate-google-optimize

    So... umm... wishlist feature is this really needed at all? I'm new to this, but their own post seems to say not at all. A/B testing, split testing or redirect testing, multivariate test all seem to be handled ok by Google Optomize. I'm a noob, am I wrong? I'm sure a client will want this in the future. I'm safe to say, "Yes, we can do that."???

  • Vincent Redor commented
    09 Feb 03:46

    What is a great web design without testing its performance using Split Testing?

  • Joel Goodman commented
    15 Jan 00:29

    Fantastic. Pro tools like this are what Webflow needs.

  • Shaun Lonergan commented
    June 09, 2019 08:43

    This is so needed

  • Ezra Siton commented
    May 26, 2019 23:25

    google optimize

  • Michiel Rauws commented
    November 10, 2018 19:09

    In under 15 minutes I got my first A/B test running! :D

    Google Optimize is free, as opposed to very $$ alternatives like Optimizely.


    • Make an account, and create a first a/b test on https://optimize.google.com/
    • Install the Optimize plugin
    • Make a tiny tweak to your landing page (e.g. adding an extra comma somewhere)
    • Copy the custom code that is given during setup, which looks like " <style> blah blah <style> and <script> blah blah <script> " 
    • Go to your Webflow Dashboard, click on Custom Code tab, and paste the custom code in the Head Code Section, hit Save, then publish your website
    • On Optimize, click run diagnostics, set some standard objective, and then click START, and verify it works by opening your landing page a bunch of times on different devices


  • Charlie Dolan commented
    October 23, 2018 20:43

    This would be great to have. I don't want to have to integrate another service just to feed up different HTML - would love webflow to have a 'collection' of content sections that I could return and track the usage of.

  • Craig Connell commented
    June 02, 2018 00:49

    100% for split testing. Especially with eCommerce looming.

    Continuous learning and improvement is integral to a living site and should be part of your mindset and workflow.

    Client sites with decent traffic can bring a recurring income. 

    However you NEED that traffic, less than 1000 or so visitors a month and it's not worth the expense.

  • Etienne Delorme commented
    May 07, 2018 12:59

    At first it can be a simple feature like Intercom does to test the content (messages, images...).

  • Gonsalves Media commented
    April 14, 2018 23:10

    I personally don't think Webflow should be focusing resources on this. There are plenty of great A/B tools out there as Dominic Romito commented.

  • Guido Jansen commented
    January 08, 2018 15:51

    I agree with Dominic Romito: Just use an A/B testing tool to do this. I wouldn't want the webflow team spending their resources on building a completely new feature that can easily be integrated for free.

  • Dominic Romito commented
    December 24, 2017 07:51

    I think this is a neat idea, but isn't that what Google Optimize and Optimizely are for?

  • Ahmed Murray commented
    July 05, 2017 15:45

    This needs to move up fast

  • Nathan Steele commented
    June 14, 2017 17:33

    If Webflow is going to be full fledged all in one web design tool and CMS...then having a A/B Testing is essential, especially if you want it to be the go to by agencies instead of Wordpress.

  • Scott Van Zandt commented
    May 11, 2017 06:10

    This would be awesome and will become more and more important as marketing evolves and becomes more a part of what we as web designers & developers do.

  • Per kristian Grindheim commented
    March 09, 2017 11:45

    I think it is a great idea. Testing is and improving is a part of the process. There could be an option for making an alternative page in the page menu. As soon as the page is added there could be some form of activation of the A/B test and so on. 


    I know it´s possible to do A/B testing with use of Optimizely, but it would be soo sweet having it integrated.



  • Uzzer commented
    February 11, 2017 00:23

    I would not support this as it would be a distraction from the core function of Webflow - that of a web design tool. 

    A related topic about Webflow's focus of development: https://wishlist.webflow.com/ideas/WEBFLOW-I-386

  • and 395 more