Whitelabel on assets src url (upload images, javascript, frameworks)

I think the whitelabel option should rewrite src


<img src="https://uploads-ssl.webflow.com...


<img src="https://uploads-ssl.mydomain.com...

or something more generic like

<img src="https://uploads-ssl.webassets.com (an alias like webform.io to hide webflow brand)


The same for the Webflow object inside the main JS app.

is this something doable?



  • Andrea Brai
  • Feb 1 2018
  • Shipped
  • Mar 28, 2019

    Admin response

    Hi all - this is live: now when you enable whitelabeling for a site, your assets will live at a generic, unbranded URL (something like https://assets.website-files.com/randomfilename, instead of https://uploads-ssl.webflow.com/randomfilename).

    For existing projects, be sure to republish that site to ensure your images serve at an unbranded URL.

  • Martin Soler commented
    May 10, 2019 13:58

    We need our own URLs. It is cosmetically better to have non-webflow url but it doesn't solve real issues such as whitelisting of sites through strict firewalls, such as China or corporate firewalls. 

  • Windward Studios commented
    March 28, 2019 22:06

    Maybe I'm missing something here. What/how is this set up? 

    Can we specify the "unbranded" URL? If so, how?

    thanks - dave

  • Martin Soler commented
    March 15, 2019 15:36

    This would also help solve hosting speed in China. If a URL has received the right authorizations in China it can be cached there. But as our content is hosted on a webflow URL and Webflow doesn't have an ICP code our site is extremely slow in China. 

  • Miek Thompson commented
    March 06, 2019 02:56

    Please incorporate this along with to FTP feature!

  • Gareth Higham commented
    February 28, 2019 18:12


  • Robbie Lo commented
    February 28, 2019 17:53

    This would mean we could do a lot of great things with CDNs and speed things up a lot 

  • Andrew Tokeley commented
    January 30, 2019 21:07

    Webflow, you are doing so much right, but...

    I can understand why hosting these files on your own domain might is easier, but it's a really unprofessional look for anyone building a site with downloads or the like.

    Can you provide some feedback, so we can set expectations with clients or even decide whether Webflow is the right fit?


  • Windward Studios commented
    January 20, 2019 14:30

    Please do this in conjunction with WEBFLOW-I-1057

  • Martin Volek commented
    November 01, 2018 12:12

    When the white label for assets will be implemented? Thanks!

  • Micheal Reno commented
    August 16, 2018 03:59

    For those who export their static sites, you can have all Webflow references removed automatically by using https://jinglebell.io ! And obviously the assets file paths will be custom because you're using your own hosting under your own domain!

  • Gareth Higham commented
    August 12, 2018 19:58

    Yes. for sure. 

  • Julianne Aziz commented
    June 14, 2018 16:17

    If i am paying for white-label service than I should have it covered all the way! PLEASE have this be fixed ASAP. There is a reason why we are doing white labeling on our end! 





  • Michael Naylor commented
    May 31, 2018 07:45

    As suggested in https://wishlist.webflow.com/ideas/WEBFLOW-I-1173 the file name should be a simple extension of the route domain: https://domain.com/files/file.example or a clean, simple subdomain: https://files.domain.com/file.txt, https://assets.domain.com/file.txt ext

    Please set it up in whichever way that allows files to be password protected/exclusively accessible through login of a password protected page.

  • Oliver Mcquitty commented
    May 30, 2018 08:43

    Couldn't agree more!

  • Gabriel Fray commented
    March 27, 2018 18:21

    +1 very important!!!

  • Andrea Brai commented
    March 27, 2018 18:08

    hi guys! any news about this idea? It shouldn't be so hard to develop... please consider adding it on top of roadmap! thanks

  • Robbie Lockie London commented
    February 04, 2018 16:29

    Yes, this would mean we can use things like CloudFlare :-) 

  • Gabriel Fray commented
    February 01, 2018 18:29

    fundamental for reseller

  • Gabriel Fray commented
    February 01, 2018 18:27


  • Ania Svaroski commented
    February 01, 2018 18:26

    A must have features for real whitelabel!