Review or rate a product or service after purchase + automatic email to customer

User feedback is one of the key drivers of trust to any store/platform. Thus, enabling people to review their goods/services purchased is key. Allowing an option to automatically ask customers for a review, plus the option to style the message & feedback page would be great.

Of course, we can schedule a campaign manually in Mailchimp or any other tool, asking for user feedback. However, integration with (multi-)reference fields isn't possible in Webflow+Zapier. So it is impossible to get the feedback to integrate with the current CMS allowing products/services to display the rating easily. It would be great to do this from the Editor/Account Settings.

Ideally, I'd see this work as follows:

For the email part

  1. Have an option in the email settings called: "Review or rate follow up email to customer" and;
  2. Ability to style the email
    1. with different automated fields {product name}, {user name}, {image},
    2. option to request for refund,
    3. option for complaint [link to zendesk?] if user is not happy with product/service;
  3. Toggle to switch on/off;
  4. Option to choose to send the email after X-days

For the rating part
[most of this is already possible with standard forms, it just doesn't add to the CMS yet]

  1. Have a different page "Review product / service" to style in the Designer [mandatory if rating is toggled]
  2. Pre-defined form with standard (and possibility to add automated fields based on webhook from email message/unique url).
    "Hi {name}, thanks for giving feedback". What did you think of {product name}?
  3. Possibility to add various options for the scales (time to delivery, value, condition of the goods)
  4. Option to choose between different scales (1-5 stars, 1-10, etc.)
  5. File upload to show the goods received (as on Ebay/Aliexpress)
  6. Possibility to link Zendesk (or any other tool)  if customer is not happy.
  7. Mandatory Thank you page / thank you message.

Webflow has the basic tools to provide this already in place, but integrating this functionality into the CMS would be a game changer imo.

  • IWOO
  • Jan 10 2019