So you can link to a product page and have a specific variant indicated. Imagine sending a friend a link to the shirt you're considering buying: you want them to see which color/option you want. Or, you want to bookmark an exact link to the thing you're looking to buy.
Barrett Johnson
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This would be done with URL parameters so we dont run into deuplicate content issues with Google. Need this.
I manage an ecommerce store where we have the same product under different names as it is compatible with many different use cases. It would be great if it was possible to generate a product page (uniqe crawlable URL) for each variant with unique descriptions etc, so we could switch to Webflow.
Agree, could really do with this for a project I'm working on!
It would be nice to be able to surface variants in collection lists as well, perhaps controlled through filters. In many online stores you see variants listed visually in the main shopping grid, and click through brings you to the product page with variant options pre-selected (color/style).
I'm considering using individual product listings grouped with a multi-reference field instead of product variants until this feature improves. That way I could still display a collection list of related products. I'm disappointed by the amount of control I have over each variant. This is most noticeable when seeing how variants are exported through facebook and google feeds. A lot of important details are lost.
Related request: I want to be able to build a "category page" will all of the different variants on it (dynamically access product variant info), where clicking on one variant will link directly to it.
Critical for sharing product variants with unique attributes.