Improved E-commerce Product Import and Export

I just did my first product export and I noticed that custom fields don't import or export, this is documented in your e-commerce support but having it is pretty important to my client.

Also if a product already exists, even if it has a SKU an import can't be used to update details, this is pretty standard e-commerce functionality, please consider it.

  • Adam Murray
  • Feb 10 2019
  • Reviewed
  • Sebastian Miller commented
    27 Jun 01:38pm

    I'm halfway through a project and realised you can't import custom fields via a CSV cannot believe this

  • Justin Gambino commented
    14 Dec, 2022 02:53pm

    Hi All, I found a workaround, as I had 600+ Products with Custom fields to export, which had a lot of content. This worked perfectly, export through the Webflow API to Google Sheets, just keep in mind the API limits, you have to export in batches of around 50 products at a time, but was quite quick and easy to do. If you have more than 100 products, you'll need to use the pagination feature on their program, which requires a pro membership but it works great. Links below, enjoy.

  • Astroic ‎ commented
    8 Dec, 2022 12:50am

    Hey all,

    We created an app to solve the exact problems listed above.

    It gives you the ability to:

    • Bulk export and import products including custom fields

    • Bulk edit existing products

    Check it out at

    Let us know if you have any questions:

  • WebRenew commented
    24 Oct, 2022 04:19am

    Come on webflow - this can't be that hard to fix

  • Barro commented
    11 Aug, 2022 08:34pm

    If a company is selling a service that includes ecommerce implementation, the ability to Import, Update, Delete all assets necessary is a bare minimum. Waiting years for this feature, let alone more than 3 years is simply insulting. Please, do something!!!

  • Elchin Huseynli commented
    11 Apr, 2022 05:17pm

    Same here, much requested features. This is so annoying when you have more than 1K products. I tried exporting using Integromat and it costed me 70$, but then realised that there were couple of issues with some custom fields and had to pay again the same amount. Webflow, please do something.

  • Dustin Thompson commented
    11 Mar, 2022 11:39pm

    Reading through the comments here. These folks are right. Import, Update, Delete are pretty necessary for managing product feeds. And 3 years with no improvement is pretty sad.

  • Dustin Thompson commented
    11 Mar, 2022 11:33pm

    Ecomm is totally unusable without this ability. I'll have to take a hard pass and find a better platform.

  • Garry Weisblum commented
    17 Feb, 2022 02:15pm

    It's unbelievable how this simple feature is not available

    I put in so much work in my site design, I'm afraid it will all go to waste shortly if this feature is not available

    This "vote" is on since Feb. 2019 - that's THREE YEARS!

    Hey Webflow, Step it up if you want to stay relevant in the e-com field


  • Designer HMAC commented
    7 Dec, 2021 11:48pm

    Exporting custom fields - and the ability to update existing products is an absolute must.

  • Teresa Taylor commented
    7 Dec, 2021 11:19pm

    I agree, this is a vital feature for functional ecommerce. Without it we cannot make changes to items without either losing most of the data, or having to open one item at a time. For anyone with an inventory of several hundred items this is a no go.

  • Burak Özdelice commented
    18 Sep, 2021 11:42am

    any news about this please?!

  • Pedro Costa commented
    15 Mar, 2021 05:31pm

    Any news on this?

  • James Walker commented
    4 Mar, 2021 10:29pm

    Any update on this at all? Just discovered this when I wanted to do some analysis on my client's products in Webflow... all their data is therefore currently locked in and i can't get to it!

  • Matt Connelly commented
    28 Feb, 2021 08:46pm

    It seems pretty nonesensical that this is not there by default. Ecom is a no go until this is standard. This is pretty basic stuff

  • Hugo Cuesta commented
    12 Feb, 2021 11:07am

    Any news on this bug? This feature is key for any ecommerce marketplace!

  • Novella Outdoors commented
    3 Dec, 2020 05:43pm

    This greatly impacts our company's ability to track and assess our marketplace! Please update, at least allow custom fields to be exported.

  • Nick Bohlen commented
    3 Dec, 2020 11:12am

    Yes, this is a no-go at the moment. This functionality is vital to ecommerce!

  • Jason Meunier commented
    22 Apr, 2020 08:03pm

    For me it's very important that it's possible to export the custom fields!

  • +36