Dynamic form field with URL Parameters

Overview:

Dynamically set form fields with url parameters. I would like to specify that this is commonly used for Hidden form fields.

 

Example:

Hidden (or not hidden) field ID: utm_campaign
URL: www.yourwebsite.com/?utm_campaign=big%20event

Upon loading the page the hidden field will be populated with: "big event"

Once submitted, you will know what URL the user came from.

 

Why this is important:
This allows marketers to track where leads/ purchases come from and attribute them to events (big event), emails, ads, social posts, etc.

 

Instapage (Built for marketers) relies on this feature, take a look here: https://help.instapage.com/hc/en-us/articles/115005969527-Passing-UTM-Parameters-From-The-URL-To-A-Hidden-Field

  • Zack Olivas
  • May 20 2019