Reason: The full value of blog posts and e-commerce products is lost without full access inside the already fantastic Webflow editor. 

Purpose: This long-desired ability would increase Webflow's value to businesses that use blogging, as well as e-commerce companies with products.

Value: Schema and Microformats increase search visibility and discoverability. Also, Schema and Microformats are an incredibly important part of SEO. Finally, this would strengthen Webflow's ability to compete against other CMS systems. 

Confirmation: The discussion on the Webflow forum around Schema, Microformats and Itemscope is consistent.