It is clear that majority of traffic websites receive come from mobile. According to Neil Patel, an SEO Digital Marketer, 58% of Google searches now happen on mobile. Websites today are not simply about great design, rather, it is about how much traffic that site is able to generate. The main reason why businesses want a website is because they feel that is is a great way for them to maximize online traffic, which could ultimately maximize profit.
Of course there are ways to optimize your content for mobile without the Google AMP Framework, for example, by reducing the amount and size of assets on mobile view-ports, taking a mobile-first approach during design, and implementing on-page SEO. Webflow also provides ways to enhance site performance with CDNs and Code Minification. However, Google's AMP Framework actually helps ensure that your site is mobile friendly for users, without any guessing work, according to specific details Google finds to be of best practice. This is important because we want our, and our clients' websites in mobile viewports to be completely optimized for Google's search engine.
Furthermore, Google has a mobile-first index for crawling websites on the web. The mobile-first index is a ranking system that looks at the mobile version of a page to evaluate its relevance to the user. Google also showcases websites on its SERP (Search Engine Results Page) that are AMP friendly. Obviously there are many ranking factors that come into play when Google determines how your site should be ranked on its SERP, however, the simple fact that most conversions happen on mobile, (whether that be a successful transaction on a client's e-comers site, or a sign up for a blogger's site), giving users the chance to optimize their site through Google's AMP framework gives us an even greater edge for Google rankings.
Wordpress already has easy implementation of this, but I would love to see this in Webflow. Webflow has already made it super simple to setup Google Analytics with a Webflow site. Let's keep going and help develop Webflow to be a platform that's not only great for amazing web design, but also for Google Search Optimization, which in turn would be great for more conversions, and ultimately more profit.
Check out the links for further information:
5 Clever Hacks to Skyrocket Your Mobile Organic Search Traffic - by Neil Patel:
Page Speed, AMPs and PWAs - by SEMRush Academy: