Single CMS Reference Element for Static Pages

Webflow should allow users to bind a single CMS item directly to elements on static pages, without requiring a Collection List wrapper. While CMS Collection Pages already support this, static pages currently force users to use a Collection List structure just to pull in a single CMS reference.

Why This Matters:

  • Reduces Unnecessary HTML – Eliminates extra <div> wrappers that add complexity and unnecessary markup.

  • Aligns with Modern Headless CMS Practices – Other platforms like Sanity.io allow direct single-item binding, making Webflow more competitive.

Proposed Implementation:

  • Introduce a “Single CMS Reference” element that allows designers to select a CMS item and bind its fields (text, images, etc.) directly to page elements.

  • Similar to multi-reference fields, but for static pages—allowing one-off CMS bindings without a Collection List.

  • Tim Mudd
  • Mar 10 2025
  • Reviewed