Add AVIF image format

AVIF is a new image format derived from the keyframes of AV1 video. It's a royalty-free format, and it's already supported in Chrome 85 on desktop.

It's ridiculously light compared to JPEG, and it would bring massive performance improvement to our websites.

Here's a detailed comparison with different image formats like JPEG, PNG, WebP, etc:
AVIF has landed

  • Teo Decu
  • Sep 9 2020
  • Shipped
  • Sep 22, 2024

    Admin response

    AVIF Image Support & Conversion Tool now available in Webflow

    See announcement↗︎

  • Adrian Mrósk commented
    22 Sep 23:26

    It’s great it finally landed! Unfortunately, there are some oversights. AVIF files are not classified as images. The designer does not categorize them and they are only visible when the ‘All Assets’ option is selected from the dropdown. Also, when using the ‘Export Code’ feature, they are missing in the ZIP file. Looking at the HTML, they appear to be treated as documents, but there is no such folder in the archive.

  • Konstantin von Glinski commented
    24 Jul 14:44

    FINALLY!!!

    If you compress a .webp image it turns into an .avif file🥳

  • Ravi Tharuma commented
    06 Jul 18:22

    Guys, it's time to add this feature...

  • Aaron Jackson commented
    05 Jun 16:28

    Please support AVIF. It's far superior and the future of image compression... so let's make the future the present.

  • Alex Clark commented
    02 May 19:11

    Hello, have you ever heard of the ASF format? It's a video format, so when I downloaded a video from the site, it was in ASF. Thankfully I have already found an ASF converter to work with such videos. By the way, I want to say that their size is much smaller than the same mp4, it's interesting....

  • Adrian Mrósk commented
    27 Apr 01:13

    It’s 2024, and this has only 103 votes 💀 I’m sure it’s not a big deal to unlock an additional file format to allow us to get a better site performance. Many major websites already use AVIF, i.e. Unsplash.

  • Rocket Hall of Fame commented
    09 Mar 01:36

    Please support AVIF.

  • Ben Biazar commented
    August 27, 2023 06:41

    Why Webflow won't support AVIF after 3 years?

  • Philip Stancil commented
    May 06, 2023 20:17

    This seems obvious.

  • Brent Lagerman commented
    January 20, 2023 19:40

    AVIF has browser compatibility PLEASE allow uploads into collection items !! :D

  • Ben Biazar commented
    December 31, 2022 02:20

    I converted my JPG files to WebP. I found the quality of WebP is so bad, even if you put %100 quality. I regret that I converted all my assets to WebP and I want to turn them to JPG for now.

    But AVIF has a better quality and result.

    If you are an artist and want to show your portfolio don't convert your files to WebP for any reason.


  • Tyler Joseph commented
    August 25, 2022 04:50

    This would be so helpful

  • Tyler Joseph commented
    July 19, 2022 10:04

    Smaller files than webp

  • Claude Robert Lefort commented
    July 16, 2022 11:52

    the quality of images in AVIF is spectacular at half the size of JPEG. Safari will be supporting it in v13 in fall 2022. Webflow must consider supporting this open source format that will become the standard

  • Giovanni Bonomelli commented
    March 24, 2022 10:47

    Please do this!

  • White Horse commented
    February 28, 2022 20:43

    Please make this happen webflow! we need faster pagespeeds.

  • Guest commented
    February 18, 2022 20:56

    You can use AVIF Image Format finally with Stacket here: https://stacket.app/ for both images and background images aswell with a fallback aswell.

  • Ahmet Bayram commented
    February 14, 2022 23:00

    Pls add the Future

  • Chris Saldana commented
    January 12, 2022 18:52

    Please Webflow haha

  • Ezekiel Rochat commented
    January 12, 2022 04:29

    This would be great!

  • Load older comments
  • +14