Add AVIF image format

AVIF is a new image format derived from the keyframes of AV1 video. It's a royalty-free format, and it's already supported in Chrome 85 on desktop.

It's ridiculously light compared to JPEG, and it would bring massive performance improvement to our websites.

Here's a detailed comparison with different image formats like JPEG, PNG, WebP, etc:
AVIF has landed

  • Teo Decu
  • Sep 9 2020
  • Shipped
  • Sep 22, 2024

    Admin response

    AVIF Image Support & Conversion Tool now available in Webflow

    See announcement↗︎

  • Adrian Mrósk commented
    22 Sep 11:26pm

    It’s great it finally landed! Unfortunately, there are some oversights. AVIF files are not classified as images. The designer does not categorize them and they are only visible when the ‘All Assets’ option is selected from the dropdown. Also, when using the ‘Export Code’ feature, they are missing in the ZIP file. Looking at the HTML, they appear to be treated as documents, but there is no such folder in the archive.

  • Konstantin von Glinski commented
    24 Jul 02:44pm

    FINALLY!!!

    If you compress a .webp image it turns into an .avif file🥳

  • Ravi Tharuma commented
    6 Jul 06:22pm

    Guys, it's time to add this feature...

  • Aaron Jackson commented
    5 Jun 04:28pm

    Please support AVIF. It's far superior and the future of image compression... so let's make the future the present.

  • Alex Clark commented
    2 May 07:11pm

    Hello, have you ever heard of the ASF format? It's a video format, so when I downloaded a video from the site, it was in ASF. Thankfully I have already found an ASF converter to work with such videos. By the way, I want to say that their size is much smaller than the same mp4, it's interesting....

  • Adrian Mrósk commented
    27 Apr 01:13am

    It’s 2024, and this has only 103 votes 💀 I’m sure it’s not a big deal to unlock an additional file format to allow us to get a better site performance. Many major websites already use AVIF, i.e. Unsplash.

  • Rocket Hall of Fame commented
    9 Mar 01:36am

    Please support AVIF.

  • Ben Biazar commented
    27 Aug, 2023 06:41am

    Why Webflow won't support AVIF after 3 years?

  • Philip Stancil commented
    6 May, 2023 08:17pm

    This seems obvious.

  • Brent Lagerman commented
    20 Jan, 2023 07:40pm

    AVIF has browser compatibility PLEASE allow uploads into collection items !! :D

  • Ben Biazar commented
    31 Dec, 2022 02:20am

    I converted my JPG files to WebP. I found the quality of WebP is so bad, even if you put %100 quality. I regret that I converted all my assets to WebP and I want to turn them to JPG for now.

    But AVIF has a better quality and result.

    If you are an artist and want to show your portfolio don't convert your files to WebP for any reason.


  • Tyler Joseph commented
    25 Aug, 2022 04:50am

    This would be so helpful

  • Tyler Joseph commented
    19 Jul, 2022 10:04am

    Smaller files than webp

  • Claude Robert Lefort commented
    16 Jul, 2022 11:52am

    the quality of images in AVIF is spectacular at half the size of JPEG. Safari will be supporting it in v13 in fall 2022. Webflow must consider supporting this open source format that will become the standard

  • Giovanni Bonomelli commented
    24 Mar, 2022 10:47am

    Please do this!

  • White Horse commented
    28 Feb, 2022 08:43pm

    Please make this happen webflow! we need faster pagespeeds.

  • Guest commented
    18 Feb, 2022 08:56pm

    You can use AVIF Image Format finally with Stacket here: https://stacket.app/ for both images and background images aswell with a fallback aswell.

  • Ahmet Bayram commented
    14 Feb, 2022 11:00pm

    Pls add the Future

  • Chris Saldana commented
    12 Jan, 2022 06:52pm

    Please Webflow haha

  • Ezekiel Rochat commented
    12 Jan, 2022 04:29am

    This would be great!

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