Add AVIF image format

AVIF is a new image format derived from the keyframes of AV1 video. It's a royalty-free format, and it's already supported in Chrome 85 on desktop.

It's ridiculously light compared to JPEG, and it would bring massive performance improvement to our websites.

Here's a detailed comparison with different image formats like JPEG, PNG, WebP, etc:
AVIF has landed

  • Teo Decu
  • Sep 9 2020
  • Reviewed
  • Rocket Hall of Fame commented
    09 Mar 01:36

    Please support AVIF.

  • Ben Biazar commented
    August 27, 2023 06:41

    Why Webflow won't support AVIF after 3 years?

  • Philip Stancil commented
    May 06, 2023 20:17

    This seems obvious.

  • Brent Lagerman commented
    January 20, 2023 19:40

    AVIF has browser compatibility PLEASE allow uploads into collection items !! :D

  • Ben Biazar commented
    December 31, 2022 02:20

    I converted my JPG files to WebP. I found the quality of WebP is so bad, even if you put %100 quality. I regret that I converted all my assets to WebP and I want to turn them to JPG for now.

    But AVIF has a better quality and result.

    If you are an artist and want to show your portfolio don't convert your files to WebP for any reason.


  • Tyler Joseph commented
    August 25, 2022 04:50

    This would be so helpful

  • Tyler Joseph commented
    July 19, 2022 10:04

    Smaller files than webp

  • Claude Robert Lefort commented
    July 16, 2022 11:52

    the quality of images in AVIF is spectacular at half the size of JPEG. Safari will be supporting it in v13 in fall 2022. Webflow must consider supporting this open source format that will become the standard

  • Giovanni Bonomelli commented
    March 24, 2022 10:47

    Please do this!

  • White Horse commented
    February 28, 2022 20:43

    Please make this happen webflow! we need faster pagespeeds.

  • Guest commented
    February 18, 2022 20:56

    You can use AVIF Image Format finally with Stacket here: https://stacket.app/ for both images and background images aswell with a fallback aswell.

  • Ahmet Bayram commented
    February 14, 2022 23:00

    Pls add the Future

  • Chris Saldana commented
    January 12, 2022 18:52

    Please Webflow haha

  • Ezekiel Rochat commented
    January 12, 2022 04:29

    This would be great!

  • Patrick Palacin commented
    December 01, 2021 09:51

    Would it be possible to have an official statement from Webflow according this? I understand not supporting webp, but as avif is the new standard it should be integrated as soon as possible.

    Otherwise webflow wont be a valid alternative for landing pages o.s. anymore.

  • Matthew Tschiegg commented
    November 15, 2021 17:25

    This is the biggest complaint from my https://developers.google.com/speed/pagespeed performance analysis.

  • Jakub Mazanec commented
    May 12, 2021 08:41

    this is must have... pls add it!

  • Chris Hawkins commented
    May 06, 2021 01:22

    I will just note that AVIF is supported now by all major browsers and is quite easy to impliment. It will likely save hosting costs for Webflow as well. We actually had it working on our website prior to migrating to Webflow, and this was one of the major losses we incurred by switching.

  • +14