Clients often want landing page or blog article templates created for them. In the current CMS, formatting is fairly limited for CMS pages. Conditional display is the best option to allow clients to create more dynamic layouts, but it is very clunky and frustrating to use.

It would be helpful to have a feature to build content blocks in a CMS collection item form that a client can reorder and repeat as they wish. This will allow for more dynamic layouts of CMS pages.

The ideal format of CMS collection fields would have plain old required/optional fields, and then content blocks that a designer creates. A client could then drag in whatever content blocks they want in any order when they create a new item. This would allow much more modular layouts on pages like custom landing pages. Instead of a clunky rich text page, a client could format media and text blocks in a much more custom way.