Content Builder - Using Predefined Blocks

Allow content on a page to be built 'editorially' via the Editor. Add possible blocks in the Designer, then the editor can add and re-order blocks on the page. 

This allows for a lot of flexibility for the editor, while maintaining a well-designed and controlled structure - all without adding complexity to a WYSIWYG.

For examples in other CMS systems - look at Craft CMS matrix fields, or Replicator fields in Statamic.

Add a blockquote, a block of text with an image, then a rich-tech block, then a gallery... then reorder them etc.

  • Brent Cartier
  • Jan 18 2017
  • Sada Fah commented
    8 Jul, 2022 02:35pm


  • Matt Rogers commented
    17 Feb, 2022 02:58pm

    Another example of something that is standard in other CMS' that Webflow is competing against but Webflow has yet to implement.

  • Michael David commented
    8 Oct, 2021 05:55pm

    YES! THIS. Unfortunately for anything other than a basic site, I'll continue to use Craft CMS for this reason. It's one of the only things holding me back from fully embracing the Webflow CMS on many client sites. PLEASE give us the Matrix field equivalent!

    Personally, I imagine it could work like this:

    • Leverage and evolve the current components funtionality so that a designer could create modular layout components for content editors.

    • Components could be marked as available (or not) to specific page templates or template areas, to keep guardrails on the design intent of the page

    • The editor could select from these layout components to build their page content within designated areas of the page template

    • The editor could re-order their components within each area, so they have more creative editorial control without breaking the template's design intent

    I'll be crossing my fingers for this!

  • Timothy Ricks commented
    13 Aug, 2020 11:57am

    A workaround way to do this is drop in a Collection List. Each of the collection items should be Page Sections so the client can add them in whatever order they want. Then you add a dropdown in the Sections CMS where the client can select what type of section they want to add to the page (Image + Heading + Button, Full-Width Video, Three Column Section, etc.). Once the client selects one of the predesigned layouts for that section item, you use conditional visibility to reveal that design within the section item. Here’s a quick tutorial.

  • Jose Ocando commented
    2 Aug, 2019 02:19pm

    This would be amazing. Right now, I'm building a landing page collection. I want to have various page blocks the client can insert. I'm using conditional visibility to let the client choose which blocks show up. But, it would be better if they could add a block from a pre-existing list and only the content fields for that block appear. That way, there's not a bunch of extraneous fields.

  • Ankit Saini commented
    21 Jul, 2019 09:59am

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  • Allan Miles commented
    4 Jul, 2019 03:24am

    Use case for me is being able to push events created in the Webflow CMS to a Google calendar. google street view It seems that WF could have a trigger in Zapier for "New CMS item" and "Updated CMS item." There's so much we could do with this!

  • Rike Catalani commented
    19 Jan, 2018 11:35am

    This will become essential. Being able to create "section templates" will allow editors extra freedom to create more, and will ease the designers work load. It got to be optional, of course, so we can prevent the careless editor to break the website.

  • Malte Michels commented
    11 Oct, 2017 01:40pm

    That's a must have for a modern CMS. Wondered when I didn't find the opportunity of a Matrix Field. Is there any way this time to give the content creator the opportunity to reorder different content blocks?

  • AJ Griem commented
    16 Mar, 2017 06:08am

    This is a really important feature, and I'm surprised it doesn't have more votes (18 as of this writing). I want to switch away from Craft, but matrix fields really allow me to have complete control over the design, while the client has complete control over the content.

    Build this webflow and I'll give you all the money!!

  • John Moore Williams commented
    8 Feb, 2017 07:00pm

    Been on my personal wishlist since we launched the CMS :) 

  • Dmitry Ratnikov commented
    4 Feb, 2017 06:52am

    Must have, lets beat Wordpress!!

  • Per Kristian Grindheim commented
    19 Jan, 2017 01:33pm

    Thought of the same thing. This would make give more flexibility for the customers of more advanced news-driven sites or product pages with individual layout wich suits the specific product. Maybe something like the Weebly builder on steroids?

    You could even take it further and also have «Webflow Builder» compatible templates for users (Like those who are using services like Wix...) who wants to make their own sites but don´t have the knowledge, time and desire to learn Webflow designer.

    Many of those users who are startups, small companies also gets to a point where they want and can afford custom design, and with a link to professional Webflow designers that would be a huge benefit for both parties. 


    Just my two cents

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