Why It's Useful: Localization allows businesses to adapt their e-commerce sites for different regions, offering content, currency, and payment methods tailored to local markets. This enhances user experience, potentially increasing sales and customer loyalty.
Who Would Benefit: This feature is invaluable for businesses targeting global markets, as it simplifies managing multi-regional online stores and appeals to customers by providing a familiar, localized shopping experience.
How It Should Work: Webflow should allow easy management of region-specific site versions within the e-commerce platform, including automatic region detection for users with the option to switch manually, ensuring a seamless and personalized shopping experience.
Elias Nabi
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Dear Webflow Team,
I am deeply frustrated that localization features are still not natively available for E-Commerce in Webflow, even as of 2025. Key elements like product catalogs, multi-currency support, and checkout processes remain unsupported, forcing users to rely on cumbersome workarounds or third-party integrations.matthewjohn.design This is unacceptable and not normal for a platform of your stature, especially after years of community requests with no clear updates or timelines.
For me, this ongoing delay is a clear sign that I need to migrate my entire website to a more reliable alternative platform. If E-Commerce is being discontinued or deprioritized, please be transparent about it so we can promptly seek out better options. The lack of information and progress on this essential feature is simply not understandable and erodes trust in Webflow.
I urge you to address this immediately or provide a definitive roadmap.
Best regards,
Dear Webflow Team,
As a dedicated user of your platform, I want to express my concern regarding the lack of localization support for e-commerce products. While localization is available for CMS items, this crucial feature is still missing for e-commerce, making it challenging to provide a fully localized experience for our customers.
This limitation significantly impacts our ability to operate on a global scale, and if not addressed soon, we may be forced to consider alternative solutions.
Could you provide an update on whether e-commerce localization is on your roadmap and an estimated timeline for its implementation?
Offering content, currency, and payment methods tailored to local markets are essential features. Without it, Webflow will never be a solution for selling physical products.
Only after several years does Webflow build one of the most important features of a website builder. Then localization is finally there, but only for non-shop sites. A one-language policy that is not easy to understand (perhaps only Americans understand).
Greetings from Europe