100% agree. This is frustrating for myself and my clients. Right now, all form notification emails share the same subject line, which causes multiple submissions (especially if they come in close proximity) to be grouped into a single email thread in Gmail and other clients.

Being able to include dynamic fields like {{Name}}, {{Email}}, or a timestamp in the subject line (e.g. “Website enquiry from {{Name}} – {{Timestamp}}”) would solve this instantly and make it much easier to manage incoming leads.

Other form data can already be used in the Reply-To field - it would make sense to extend this flexibility to the Subject line as well.

Webflow just released an update to forms, but didn't include this?

As I stumbled upon this issue myself in 2025 and it turns out Webflow still hasn't made any updates regarding it (I may be wrong), I came up with a temporary solution.

Goal : add a unique ID in the subject or each form submission
Solution : In Javascript, inject the current timestamp in the data-name HTML attribute of the form which is used for the {{ FormName }} form variable.

Step 1. Add a "Code embed" at the end of the form (after error message)

Step 2. Add and adjust the following piece of code :

<script>
	document.addEventListener("DOMContentLoaded", function() {
  		const currentDate = Date.now();

		// Replace "wf-form-Your-Form-Name" by your actual form name
		// Ex. Your form is called "Contact form", replace with "wf-form-Contact-form"
    		const contactForm = document.getElementById('wf-form-Your-Form-Name');
		// Adding the current timestamp after the original name like so
		// Original name - timestamp
    		contactForm.dataset.name += " - " + currentDate;
  	});
</script>

Step 3. Save and close the code embed

Step 4. Publish

Step 5. In your form settings, add the {{ FormName }} variable to the Subject

A unique ID (representing the timestamp when the user loaded the page) should now be included in the subject. Which should prevent you to have all your leads grouped into the same email.

Hope this help :)

PS : Please note that this is a temporary and basic solution. You could format the date to better suit your needs or even try to inject a specific field in the data-name attribute before the form is send.

Still no help with this Webflow? Please. We get 900 leads / month and it would help immensely.

Was this wish ever granted?

This blows my mind that Webflow hasn't done anything about this... This is INCREDIBLY simple to implement from a coding standpoint... Why in the world is this not a thing?!

Important for us as well to show individual variables and wrap them with a bit of basic HTML.

Still interested in this!

Please add this!! :O

PLEASE

Insane that this doesn't exist yet.

How is it possible that people have been complaining about this for 3-4 years and no action has been taken?

come on

i'm not sure about this feature but i can it will be helpful for us because optimistic approach always works and positivity makes u strong epikgo hoverboard for sale

Come on Webflow. only put an id or name to subject line so we can understand form inputs difference easily from Subject. Gmail collect them in a same email because title is same.

As a business owner who receives 10-20 leads per day, it is wildly annoying and confusing that the subject line cannot be modified with form or dynamic data.

Because we use gmail, anytime I get a new form submission it automatically is grouped together with 5+ other leads since the subject and sender is the exact same.

Ideally we could customize the subject using form data (think name, email) or at minimum form attributes (date/time submitted). That way, the emails would not be grouped together.

I am not sure about this feature that you are discussing. Because i did not even saw it. Also you can hire College Essay Writers to complete your quality assignments easily. I am gonna update it and must avail this new feature of e mails.

Please create support for this!

I'm not sure why this feature along with other more advanced email functions aren't added yet. For business sites these are very very important, but yet Webflow team is prioritizing on things which are less critical.

There should be ability for us to customize the Subject Line and From Name using our form input values. Example if I have a dropdown with #ID type, I should be able to do something like {{ formData#type }} and have it insert the value selected into the Subject Line or From Name.

It's been so frustrating for me and my clients when such a simple thing cannot be done.

Please 12 months and this feature is not available yet?

GMAIL groups all messages in the same thread, its bad!

Duplicate of https://wishlist.webflow.com/ideas/WEBFLOW-I-450#merged-ideas