Better Asset Management

  • Easily sort and organize assets (drag/move - organize in folders)
  • Take bulk actions ( multiple asset upload - multiple select - move to folders - delete assets)
  • Rename assets and define image alt text
  • Replace every instance of an asset throughout the project by replacing it in the Asset Manager
  • Find assets in the manager using a search bar
  • Anna Kelian
  • Dec 22 2017
  • In backlog
  • Yuan Yuan commented
    January 09, 2018 06:38


    • Remove all unused assets
    • Show only assets on selected pages
  • Kjell Ruben S. commented
    January 26, 2018 11:58

    Follow up on what Yuan is saying. 
    Lets sort them after whats in use on the website. Bulk delete everything that is not in use of images or files that are linked to. 

  • Jozef Benz commented
    January 29, 2018 18:46

    Folders would be definitely a grat help in large static websites. +1

  • Michael James commented
    February 06, 2018 18:26

    This is a merged feature request from January 2017, so it's much older than December 2017. Please please please implement a better asset manager soon! The asset panel is one of the worst aspects of Webflow currently (and those are very few and far between!). 

  • Kjell Ruben S. commented
    February 09, 2018 22:58

    2/9/18 Update: 
    This is very good news. I appreciate that you prioritize updates that let us expand our business and work with more clients. Thank you for the updated as well :) 

  • Thilko Limbeck commented
    February 10, 2018 10:03

    I am glad the Multi-language feature is a priority for you, we Europeans almost always need to provide our clients with a website in English plus the local language. However, batch deleting assets is a huge pain right now, any chance that we might see this soonish or is there currently any workaround?

  • EQS Design commented
    February 16, 2018 15:49

    What we need are more supported file formats for download but at least *.zip and the possibility for EDITOR users to upload files for download at static pages and dynamic pages at the link settings. 

  • Kane Baker commented
    March 05, 2018 07:09

    Very much needed!

  • Hywel Thomas commented
    March 21, 2018 12:54

    Currently dealing with a site with around 400 images and it's a real pain. Folders and bulk delete are must-haves. Please do this. (Now you've finished ecommerce!)

  • Martin Rommel commented
    March 30, 2018 21:50

    I hope improved asset management is not held back to push people into using CMS features which then prevents the export of the website!

  • PS Werbung commented
    April 12, 2018 09:17

    I need support for special characters (non-English languages) and better handling of assets, for example: filename, display name, alt-TAG, title-TAG support?

  • Adam Strange commented
    April 17, 2018 17:13

    Imagine not having folders on your computer. How crazy would that be!? No other feature makes sense if you can't organize your assets. This is fundamental.

  • Rob Saville commented
    April 26, 2018 10:02

    This would possibly be at the top of my most wanted features. Being able to quickly sort through and organise / manage assets, would be a major boost to my personal workflow.

  • Noah Raskin commented
    May 14, 2018 22:39

    Yuan Yuan has a great idea.. Removing all unused assets would be killer! 

  • Kristine Paulsen commented
    May 18, 2018 05:45

    Another huge upvote for this from me! I can't add any additional suggestions to what others have said already, but I agree with all points mentioned here. As someone whose sites are pretty much entirely made of gazillions of photos, pretty please, I'd love to see this become a priority! Thank you!

  • Sebastian Zimmer commented
    June 05, 2018 08:06


  • Hamish Maclean commented
    June 20, 2018 12:20

    Damn, I'm out of votes +2. Thanks for the updates on this Webflow!

  • Hywel Thomas commented
    June 25, 2018 19:24

    Please, please do this now! It's so much more important to the average designer than multi-language and pagination...

  • Evan Meacham commented
    July 13, 2018 19:07

    In Backlog. Lol. A request for better ASSET MANAGEMENT in a CONTENT MANAGEMENT SYSTEM..... is backlogged. In favor of .. multi-language support. You should see the look on mah face right now. And looking at the "merged" ideas....... it hurts.

    Creating workarounds for basic, yet absent CMS functions is maddening. Ive been working with a client for around 8 months, building their corporate site, and I deeply regret using webflow. 

  • Zen Kick commented
    July 28, 2018 14:28

    Backlog? What the heck, guys. I was just getting back into Webflow and considering recommending it again to my clients. But, if we still can not delete and organize images, and use existing assets in collection records, then I can't sell this for anything but the most basic sites. Gah.

  • Davida Pitts commented
    July 30, 2018 04:46

    ugghhh...came to the wishlist specifically to see what the status of this was currently....and to my surprise it is backlogged. for the life of me i don't understand why this would not be a priority. it would be great if the webflow team picked this back up and started working on it.

  • Davida Pitts commented
    July 30, 2018 04:49

    also i would think better asset management would go hand in hand with adding e-commerce functionality which is in development. e-commerce sites rely heavily on images and being able to sort, organize and perform bulk actions on them will be really important.

  • Hywel Thomas commented
    August 10, 2018 08:23

    Please, please do this! This is so much more popular with your customers than multi-language and pagination...

  • Alborz Heydaryan commented
    August 17, 2018 17:43

    May i offer these suggestions on top of what's been listed and merged into this wish:


  • Nikki Harrison commented
    August 30, 2018 13:12

    Remove unused assets would be fab ! Or multiple delete from the Asset Manager - great product though - Love Webflow!!

  • David Wallace commented
    September 24, 2018 14:06

    Putting all assets into one folder is not a good idea. I can't find some graphics because of all the images and other content. The ability to remove and put images into specific folders would help with the number of assets I have imported.  

  • Hamish Maclean commented
    September 28, 2018 06:31

    Client website are ranking for the keyword webflow thanks to the the media urls. Crazy days🤪

  • Chloe Can commented
    October 23, 2018 07:21

    Seeing all unused asset and possibility of bulk deleting them is a must.

    Also, ability to see where an asset is used

    My website has hundreds of unused images and I have to delete them one by one and I'm not even sure of the ones to delete. This makes the editor very slow and causes it to sometimes crash. I think that as you move towards ecommerce, you'll have to make the editor more robust and focus on this feature. 

  • Julien Vanwinsberghe commented
    November 13, 2018 06:10

    Adding directories and detailed view would be very useful!

  • Julien Vanwinsberghe commented
    November 13, 2018 06:11

    And identifying which assets are used and where would be also very useful!

  • Björn G commented
    November 20, 2018 13:43

    ability to delete several images at once in asset manager. the two-step process limited to only one delete at a time, slows down my workflow so much... seems like a simple fix?


  • Brandon Fertig commented
    November 22, 2018 11:37

    How is this not a feature?

  • Kees Kroon commented
    November 27, 2018 20:49

    Really  need this feature :D

  • Fumiya Kawai commented
    December 09, 2018 02:48

    All I want is just folder. Please...

  • Tim Zzzzz commented
    December 27, 2018 03:32

    Please add folders for organization.

  • Alex Dixon commented
    02 Jan 02:51

    It would also be nice to have the option for the assets urls to sit on the custom domain.

  • Agence Virtuo commented
    11 Jan 23:55

    need an easy way to identify the images that are used ve the one that are not. and on which page they are.

  • Stephen Harris commented
    15 Jan 21:58

    My site uses many images. Trying to work with them in the asset manager is a PAIN. If I could at least put them in folders based on my criteria - that would be very helpful. You have done it with the Pages manager, please do this in the asset manager. 

  • Jay Poucher commented
    17 Jan 14:02

    It's been almost a year from the response. What sprint are you on? Come on guys. 

  • Windward Studios commented
    20 Jan 14:30

    Please implement this in conjunction with WEBFLOW-I-1100

  • Sean Wildenfree commented
    23 Jan 00:16

    Can Uploading actual files & script files to the Root Directory of a website be added to this Asset Management overhaul?? I think that it would be a game-changer for what's capable with Webflow.

  • Bryan Falla commented
    23 Jan 22:51

    This has been a major headache. Especially because there isn't a dedicated assets page where we can navigate all assets in full view.

  • Miek Thompson commented
    30 Jan 23:44

    Top feature hierarchy I'd like to see:

    • Assets

    • Assets > Images
      1. Glyphs (Vector collections such as svg icons)
      2. Images (Raster Collections such as png logos)
      3. GIFs (Gif/Animated Gif Collection)
      4. Native 3rd party Asset Integration with Auto Payment Option
        • Shutterstock
        • iStockPhoto
        • Fotolia
        • BigStock

    • Assets > Video
      1. BG Videos (Background video collection such as 15 second loops)
      2. YouTube Repository (Thumbnails with embeded)
      3. Vimeo Repository (Thumbnails with embeded)
      4. Wistia Repository (Thumbnails with embeded)
      5. Native 3rd Party Asset Integration with payment 
        • Pond5
        • Dissoleve
        • FilmSupply
        • Distil
    • Assets > Audio
      1. Interaction Audio (chip audio chimes, bells, beeps, blips, bloops, boops, bops for interactions such as chat notification, opps error, etc)
      2. Music Audio (Music Audio Clips)
      3. Audio Clips (General Audio Clips)
      4. SoundCloud Repository for embedding
      5. ReverbNation Repository for embedding
    • Assets > Documents (pdf, word, csv, excel, etc)
    • Assets > Manager
      1. File Manager
      2. Compression Tool (like tinypng)
      3. Asset Accessibility Analytics tool *
  • Webflow Editor commented
    20 Feb 03:24

    Hi, we really need these features:

    • Replace every instance of an asset throughout the project by replacing it in the Asset Manager
    • Remove all unused assets

    Admin, please give us an update on this.

  • Sebastian Zimmer commented
    01 Mar 10:11

    So much needed! Right now managing assets is a real pain.

  • Gijs commented
    03 Mar 10:32

    Last update is over a year ago.. Any updates?

  • Anthony Salamin commented
    12 Mar 10:29

    most needed indeed :) 

    Not much to add to what's been already rightfully said.

  • Antoine Venco commented
    12 Mar 17:05

    We definitely need this, can we get an update on this please?

  • Bodie Brower commented
    13 Mar 17:45

    Please tell us that this feature isn't actually on the backlog still and that it's been being worked on :)  We need a better solution here.  Pretty please webflow :)  Are there any updates to this that you will share? 

  • Jim White commented
    21 Mar 21:47

    This forces me not to use Webflow essentially.   

  • Jim White commented
    04 May 20:06

    I would say this is by far and away the worst thing about Webflow. I literally avoid using Webflow because of their asset manager. Honestly it is hard to believe it's survived this long without basic asset management. Any site without stock photography is basically pointless to start because of this. Go to Duda and just copy what they do at the very very least and do it sooner than these other pointless upgrades. 

  • Fernando Lins commented
    05 May 15:54

    Guys we really need batch-delete. I'm going crazy deleting 300 images on a portfolio site one by one.

  • Emory Fierlinger commented
    18 May 05:54

    Please add to this: Importing data and using API we should be able to link to reference or multi-reference. Like this idea:

    This is huge if Webflow is to be taken seriously for E-commerce/web apps

  • Zachary Olivas commented
    19 Jun 19:43

    Please add Title Tags.

  • Brian Krall commented
    20 Jun 15:02

    Not being able to host static files on our primary host is one of the only downsides of Webflow for us right now. 

  • Joshua Magee commented
    27 Jun 15:04

    Guys, you've got a dedicated user community who really love what you do, but this needs to be fixed as soon as possible.  It is nearly impossible to build a large functioning website (especially ecommerce) without a much improved Asset Manager panel or window. 

    It has been over 16 months since your last update stating that this isn't being prioritized.  Please, recognize what your users are telling you, and jump on this with a sprint (or two or three) immediately.

    Thank you!

  • Joe Bates commented
    06 Jul 16:32

    Amen!  Who wants to hassle deleting hundreds of assets individually one at a time? Nuts!

  • Avi Lambert commented
    10 Jul 04:28

    This is important and would best be moved from backlog to the product roadmap before the end of the year.

  • Chris Hunter commented
    11 Jul 16:34

    Seems like this meets the vote count threshold, no?

    I start new sites by duplicating previous sites that have 1000+ images that I then have to go back in and remove one at a time. Takes forever!! 

  • Michael Devlin commented
    12 Jul 21:02

    Any update?


    I’m sure there is a comment in here somewhere about it. But we often have clients wonder why there is no way to access existing uploads when changing content in the editor. They have to upload images from their computer. 

  • Ryan Deshaies commented
    18 Jul 22:03

    Been over a year since the last update, anything new on this?

  • David Sawkins commented
    19 Jul 11:05

    This asset manager is a real killer. I've got one tourist based client that has 50 odd lightboxes throughout their site each with at least 25 images in. 1250 images and no folders or bulk actions, not to mention having to put each image into the lightbox one at a time. Come on, this has got to be sorted.  

  • D2C commented
    19 Jul 13:38

    I can not believe that it's been years, and we still do not have news about it ... they're prioritizing big things but forgetting the basics, what's the point of having big things that we're not going to use all the time if we do not have the basics we use all day?

  • Dario Covino commented
    30 Jul 11:37

    Please DO THISSSSSSSSSSSSSSSSSS, every single project I have to work with using webflow is embarrassingly unoptimized assets-wise when engineers and such analyze the performance of the website.


    This issue can singlehandedly drawback the performance and overall size of all websites created with webflow.

  • Gareth Moïson commented
    08 Aug 17:30

    Is it possible to add a search in asset manager ? 

  • A Clake commented
    15 Aug 22:49

    Any update on this feature?


    What about the (ability of) having image folders (within the asset management) to organize and group photos normally…?

    Shut we check in again in 2023… :))) ???

  • Tempie Christlebar commented
    19 Aug 22:41

    Please do this. I can't stand how unorganized all my assets are. 

  • H. P. Jonker commented
    29 Aug 13:04

    The admin response is more than a year old.

    Please give us a new update about the expectations for this feature. The bad asset manager is major obstacle for my company to continue with Webflow.

  • Andrea Garganico commented
    03 Sep 15:03


    Non sar? in ufficio dal 12/08/2019 al 03/09/2019 compresi con
    accesso limitato alla posta elettronica. Per urgenze durante la
    mia assenza su UTOPIA inviare una email a


    I'll be out of office starting 12/08/2019 to 03/09/2019 with limited
    access to the email. If you need immediate assistance during my
    absence about UTOPIA please write an email at


    Andrea Antonio Garganico
    Director of Products & UX
    NSI Nier Soluzioni Informatiche Srl
    Castel Maggiore (BO)


  • Michael Devlin commented
    03 Sep 15:41

    Asset management in editor. For clients

  • Suzanne Reeves commented
    03 Sep 15:54

    Yay! Doing cartwheels to have this functionality added! Thanks, Webflow!

  • Avi Lambert commented
    03 Sep 16:57

    Fantastic news, huge thanks for completing this new feature. Ensures Webflow will not lose the momentum against Wordpress and Squarespace and other CMS platforms.  

  • Joshua Magee commented
    03 Sep 18:33

    I appreciate adding the search feature, but I sincerely hope that that doesn't slow down progress on a full overhaul of the Asset Manager, incorporating the many other changes/improvements that are needed and that the user base have already highlighted below.

  • Chris commented
    04 Sep 08:48

    When will finally come  multiselect and multidelete medias in the asset manager...

  • Mark Bult commented
    05 Sep 03:38

    Glad to hear about the search bar, this will help. Looking forward to further improvements though.

    Also Admin: The link posted (“today we've...") did not work.

  • Christopher Travers commented
    13 Sep 12:20

    I cry myself to sleep every night I can't delete all unused assets in Webflow.

  • Hamish Maclean commented
    17 Sep 05:44

    Whatever transpires needs to be consistent across the Designer and the Editor.

    • Editors can't replace images with existing asset manager images.
    • Editors can't edit alt text of new and existing.
  • Tiada Guru commented
    05 Oct 20:41

    Oh, God. This is the absolute worst file manager on ANY web app I've ever used.

    It's a...list. That's it. No folders, no renaming, and you cannot select more than one image? Is this a joke? Did you accidentally ship one of your VC prototypes?

    Terminal and the Windows Command Prompt have better file management. Webflow, this is a stain on your brand. Get your priorities straight. 

    If Webflow can only ship "search' after 18 months, Webflow needs to ask, who is Webflow's target audience? One-page landing page designers? If it's anything more, it's numbingly out-of-touch to thrust this should've-never-left-the-drawing-board trash can onto your customers.

    On September 2019, Asset Manager remains a trash can of files. Hope you can find the one SVG you need out of the hundreds of images you're using. This glaring, even disrespectful oversight, utterly handicaps the enormous power of CMS. Just....very off-brand.

    How...have you shipped anything else while leaving Asset Manager like this?

    For shame, Webflow. Be better.