Automatic WebP Image Conversion & Delivery

At the time of writing Firefox and Safari do not yet support the relatively new image format WebP. However, the 75% Chrome users worldwide are already a pretty big crowd that could make use of them. According to Google the images are between 25 and 34% smaller, which would really benefit Webflow’s Pagespeed scores. The WebP images should be generated on upload and automatically served to all browsers that support it.

  • Thilko Limbeck
  • Feb 5 2018
  • Reviewed
  • Ariana Machado commented
    17 Jan 08:05pm

    Any updates on this?

  • Ezekiel Rochat commented
    12 Jan 04:29am

    This would be incredibly helpful.

  • Anasthase Guilloux commented
    5 Jan 02:26pm

    *3 years later*

    Happy new year ! Webp still not supported yet ? Alright, see you next year for the same message. I hope I won't have to write it...

  • Dominick Lusti commented
    28 Dec, 2021 09:34pm

    Webflow are you sleeping?

  • Nico Respondek commented
    15 Nov, 2021 10:09pm

    3 years later and nothing changed :(

  • Szymon Zurek commented
    2 Nov, 2021 06:38am

    Just found out I couldn't upload a WEBP, let alone have Webflow do the conversion for me. Please add WEBP support.

  • Remix867 commented
    31 Oct, 2021 10:58pm

    Will this be added soon? In my experience especially with transparent PNGs WEBP is a lot more efficient with compression. In my opinion this feature is a must to improve loading performance

    https://web.dev/uses-webp-images/?utm_source=lighthouse&utm_medium=unknown

  • Marco D. commented
    29 Oct, 2021 06:19am

    Finally it is reviewed :)

    WebP is been available in all major browsers since 2 years

    https://caniuse.com/?search=webp


    Hurry up. AVIF is the next big thing.

    https://caniuse.com/?search=avif


    And it is not rocket science to use the <picture> to have a fallback to all old image types

    https://developer.mozilla.org/en-US/docs/Web/HTML/Element/picture


    It means: already today WebP and AVIF could be supported by webflow without any impact on the websites. It just needs some converting power

  • SH commented
    14 Oct, 2021 02:32pm

    It's been over 3 years now...

  • Fabian Bennett commented
    11 Oct, 2021 12:26pm

    Wow. how is this still not implemented? Just found that out today trying to uploda a webp file to swap out a png.. well this isnt okay. its nearly doubling the website size. Cmon guys, this seems illogical to not implement while all the browsers virtually allow it now.

  • Casen commented
    31 Aug, 2021 08:33pm

    Please add this feature, not being able to support this is tanking Core Web Vitals and my clients are wanting to improve this ASAP. Jobs are on the line here :)

  • Abhishek commented
    7 Jul, 2021 08:02pm

    Can we please have this!


    We desperately need this. Rankings are going down because of the load speeds!


  • Jonathan Kam commented
    17 Jun, 2021 11:48am

    Still waiting for this !

  • River Massey commented
    28 May, 2021 09:32pm

    We need this! This is singlehandedly tanking my PageSpeed rankings and forcing me to reduce images on-page!

  • Toby O. Rink commented
    17 May, 2021 09:14am

    What is the current status here? Will something come here in relation to the Webp format or not?

  • Chris Hawkins commented
    6 May, 2021 01:26am

    I will comment that AVIF support makes much more sense. AVIF is a "pure win", and always outperforms JPEG and WebP, whereas WebP is more "hit or miss". It is sometimes better, and sometimes worse than JPEG. AVIF is supported by all major browsers now.

    I can say that we say minimal benefit from using WebP on our site, but AVIF we saw about 50% image size reduction (as an anecdote).

    Here is a pretty good article from Netflix on this:
    https://netflixtechblog.com/avif-for-next-generation-image-coding-b1d75675fe4

  • Marketing ConvertFlow commented
    30 Apr, 2021 07:29pm

    Please please please please please do this as soon as possible (please). It's literally tanking our Core Web Vitals score almost single-handedly, and we cannot even fix it because Webflow doesn't support next-gen images 😭

  • Marcel Deelen commented
    26 Apr, 2021 09:50am

    @webflow any feedback here would be good.

  • Mike Latham commented
    21 Apr, 2021 09:45pm

    As of September of 2020, Safari now recognizes WebP. I'm not even asking for an automated action. I'd rather just see it made possible to upload WebP formats. Virtually all browsers support it, and it would clearly improve page load speeds drastically.

  • Benjamin Clements commented
    20 Apr, 2021 12:10am

    Please allow WebP images as soon as possible. It is industry standard.

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