Automatic WebP Image Conversion & Delivery

At the time of writing Firefox and Safari do not yet support the relatively new image format WebP. However, the 75% Chrome users worldwide are already a pretty big crowd that could make use of them. According to Google the images are between 25 and 34% smaller, which would really benefit Webflow’s Pagespeed scores. The WebP images should be generated on upload and automatically served to all browsers that support it.

  • Thilko Limbeck
  • Feb 5 2018
  • Shipped
  • Aug 1, 2022

    Admin response

    Building on the recent addition of WebP image support, we’ve just launched a built-in conversion tool within the asset manager that lets you both convert and replace existing images to the WebP format.

    To convert images to the WebP format and replace existing images on your site with their converted WebP counterparts, select the image(s) in the asset manager, then click the compress button at the top of the panel.

    Once your images are done converting, you’ll see a notification at the top right corner of the canvas letting you know you can republish your site to push the updated images live.

    And that’s it! For more details and troubleshooting in case of failed conversions, check out our article on Webflow University.

  • Peter Uithoven commented
    26 Jul 10:50

    Where to find this compress option.

  • Peter Uithoven commented
    26 Jul 10:49

    It now seems to support (and recommend) compressing to Avif. Shame this is a manual and not super visible step.

  • Dan Lee commented
    August 02, 2022 08:37

    Brilliant to see WebP conversion tool!

    I'd say WebP is now a viable option and recommended ammo for your web sustainability arsenal. It will help you;

    • reduce data storage and transfer

    • reduce energy resource at the data centre (AWS for Webflow)

    • reduce CO2e

    • make your site faster (and improve conversion rate)

    • improve your SEO (Google considers next-gen image formats a “Core Web Vital”)

  • Dan Lee commented
    July 23, 2022 09:50

    As of the 14th of July it looks like WebP is supported.

    You just have to upload a WebP image and it works. If you want to convert your images to WebP I recommend the squoosh app. https://squoosh.app/

    Important note: Image fallbacks should really be in place for the 4% of browsers that do not support the WebP image format. If you have visitors from using browsers like IE 11 then they will not see the images.

    https://webflow.com/feature/webp-image-support

  • Nicolas Fol commented
    July 14, 2022 08:52

    It's a shame

  • Guest commented
    April 19, 2022 22:28

    Yes, finally: https://stacket.app/

  • Brent Lagerman commented
    April 19, 2022 20:00

    Can @webflow please combine the votes with this wishlist item, they are the same:

    https://wishlist.webflow.com/ideas/WEBFLOW-I-2038

  • Yassine Khial commented
    April 05, 2022 12:45

    We need this ASAP !!!!!! At least being able to upload our own next gen image format... Come on team! You're doign such a great job on other areas of the product. This one is a must have for anyone caring about speed and SEO performance

  • Guest commented
    April 01, 2022 09:19

    I have same problem please any one do this. Thanks.

  • Guest commented
    February 18, 2022 17:08

    Finally, you can use the WebP and even AVIF Image Format in Stacket today: https://stacket.app/


    You can benefit from the WebP or the AVIF (even smaller images) Automatic Compression without any Webflow Image Modifications!

  • Ahmet Bayram commented
    February 14, 2022 22:59

    Any updates on this?

  • Ariana Machado commented
    January 17, 2022 20:05

    Any updates on this?

  • Ezekiel Rochat commented
    January 12, 2022 04:29

    This would be incredibly helpful.

  • Anasthase Guilloux commented
    January 05, 2022 14:26

    *3 years later*

    Happy new year ! Webp still not supported yet ? Alright, see you next year for the same message. I hope I won't have to write it...

  • Dominick Lusti commented
    December 28, 2021 21:34

    Webflow are you sleeping?

  • Nico Respondek commented
    November 15, 2021 22:09

    3 years later and nothing changed :(

  • Szymon Zurek commented
    November 02, 2021 06:38

    Just found out I couldn't upload a WEBP, let alone have Webflow do the conversion for me. Please add WEBP support.

  • Remix867 commented
    October 31, 2021 22:58

    Will this be added soon? In my experience especially with transparent PNGs WEBP is a lot more efficient with compression. In my opinion this feature is a must to improve loading performance

    https://web.dev/uses-webp-images/?utm_source=lighthouse&utm_medium=unknown

  • Marco D. commented
    October 29, 2021 06:19

    Finally it is reviewed :)

    WebP is been available in all major browsers since 2 years

    https://caniuse.com/?search=webp


    Hurry up. AVIF is the next big thing.

    https://caniuse.com/?search=avif


    And it is not rocket science to use the <picture> to have a fallback to all old image types

    https://developer.mozilla.org/en-US/docs/Web/HTML/Element/picture


    It means: already today WebP and AVIF could be supported by webflow without any impact on the websites. It just needs some converting power

  • SH commented
    October 14, 2021 14:32

    It's been over 3 years now...

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