Automatic WebP Image Conversion & Delivery

At the time of writing Firefox and Safari do not yet support the relatively new image format WebP. However, the 75% Chrome users worldwide are already a pretty big crowd that could make use of them. According to Google the images are between 25 and 34% smaller, which would really benefit Webflow’s Pagespeed scores. The WebP images should be generated on upload and automatically served to all browsers that support it.

  • Thilko Limbeck
  • Feb 5 2018
  • Shipped
  • Aug 1, 2022

    Admin response

    Building on the recent addition of WebP image support, we’ve just launched a built-in conversion tool within the asset manager that lets you both convert and replace existing images to the WebP format.

    To convert images to the WebP format and replace existing images on your site with their converted WebP counterparts, select the image(s) in the asset manager, then click the compress button at the top of the panel.

    Once your images are done converting, you’ll see a notification at the top right corner of the canvas letting you know you can republish your site to push the updated images live.

    And that’s it! For more details and troubleshooting in case of failed conversions, check out our article on Webflow University.

  • Dan Lee commented
    2 Aug, 2022 08:37am

    Brilliant to see WebP conversion tool!

    I'd say WebP is now a viable option and recommended ammo for your web sustainability arsenal. It will help you;

    • reduce data storage and transfer

    • reduce energy resource at the data centre (AWS for Webflow)

    • reduce CO2e

    • make your site faster (and improve conversion rate)

    • improve your SEO (Google considers next-gen image formats a “Core Web Vital”)

  • Dan Lee commented
    23 Jul, 2022 09:50am

    As of the 14th of July it looks like WebP is supported.

    You just have to upload a WebP image and it works. If you want to convert your images to WebP I recommend the squoosh app.

    Important note: Image fallbacks should really be in place for the 4% of browsers that do not support the WebP image format. If you have visitors from using browsers like IE 11 then they will not see the images.

  • Nicolas Fol commented
    14 Jul, 2022 08:52am

    It's a shame

  • Guest commented
    19 Apr, 2022 10:28pm

    Yes, finally:

  • Brent Lagerman commented
    19 Apr, 2022 08:00pm

    Can @webflow please combine the votes with this wishlist item, they are the same:

  • Yassine Khial commented
    5 Apr, 2022 12:45pm

    We need this ASAP !!!!!! At least being able to upload our own next gen image format... Come on team! You're doign such a great job on other areas of the product. This one is a must have for anyone caring about speed and SEO performance

  • Guest commented
    1 Apr, 2022 09:19am

    I have same problem please any one do this. Thanks.

  • Guest commented
    18 Feb, 2022 05:08pm

    Finally, you can use the WebP and even AVIF Image Format in Stacket today:

    You can benefit from the WebP or the AVIF (even smaller images) Automatic Compression without any Webflow Image Modifications!

  • Ahmet Bayram commented
    14 Feb, 2022 10:59pm

    Any updates on this?

  • Ariana Machado commented
    17 Jan, 2022 08:05pm

    Any updates on this?

  • Ezekiel Rochat commented
    12 Jan, 2022 04:29am

    This would be incredibly helpful.

  • Anasthase Guilloux commented
    5 Jan, 2022 02:26pm

    *3 years later*

    Happy new year ! Webp still not supported yet ? Alright, see you next year for the same message. I hope I won't have to write it...

  • Dominick Lusti commented
    28 Dec, 2021 09:34pm

    Webflow are you sleeping?

  • Nico Respondek commented
    15 Nov, 2021 10:09pm

    3 years later and nothing changed :(

  • Szymon Zurek commented
    2 Nov, 2021 06:38am

    Just found out I couldn't upload a WEBP, let alone have Webflow do the conversion for me. Please add WEBP support.

  • Remix867 commented
    31 Oct, 2021 10:58pm

    Will this be added soon? In my experience especially with transparent PNGs WEBP is a lot more efficient with compression. In my opinion this feature is a must to improve loading performance

  • Marco D. commented
    29 Oct, 2021 06:19am

    Finally it is reviewed :)

    WebP is been available in all major browsers since 2 years

    Hurry up. AVIF is the next big thing.

    And it is not rocket science to use the <picture> to have a fallback to all old image types

    It means: already today WebP and AVIF could be supported by webflow without any impact on the websites. It just needs some converting power

  • SH commented
    14 Oct, 2021 02:32pm

    It's been over 3 years now...

  • Fabian Bennett commented
    11 Oct, 2021 12:26pm

    Wow. how is this still not implemented? Just found that out today trying to uploda a webp file to swap out a png.. well this isnt okay. its nearly doubling the website size. Cmon guys, this seems illogical to not implement while all the browsers virtually allow it now.

  • Casen commented
    31 Aug, 2021 08:33pm

    Please add this feature, not being able to support this is tanking Core Web Vitals and my clients are wanting to improve this ASAP. Jobs are on the line here :)

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