Automatic WebP Image Conversion & Delivery

At the time of writing Firefox and Safari do not yet support the relatively new image format WebP. However, the 75% Chrome users worldwide are already a pretty big crowd that could make use of them. According to Google the images are between 25 and 34% smaller, which would really benefit Webflow’s Pagespeed scores. The WebP images should be generated on upload and automatically served to all browsers that support it.

  • Thilko Limbeck
  • Feb 5 2018
  • Martijn Hoppenbrouwer commented
    November 20, 2018 08:27

    Yes, i'm reading more about this as well. The numbers are too good to not be looking into this. 

  • Giovanna Gutierrez commented
    November 22, 2018 02:20

    Yes!! It was actually announced at the google web dev conference that Firefox has adopted the use of WebP. This extension is crucial for good web speed scores. 

  • Anna Filou commented
    December 30, 2018 21:49

    Agreed, Webflow should support WEBP...

  • Brent Lagerman commented
    10 Jan 22:20

    I think most people don't vote for this cause they don't know about it. If you said you could improve someone's page speed substantially and get better SEO because of it I bet it'd get thousands of votes!  Please make this a priority!

  • Kiran Kumar commented
    03 Mar 08:54

    The attached image is a recommendation from Google's Page Speed Insights for one of my pages. It says "

    Serve images in next-gen formats

    Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption."

    We choose Webflow because they will be ahead of the curve, or follow best practices (which they do a good job of minifying CSS and other stuff) but I am surprised there isn't enough noise about Images which are one of the important factors that affect page speed which in turn affects the SEO.

    Please prioritise this.

  • Mikel Von krogh commented
    01 Apr 16:03

    Come on guys, let´s do this!

    It´s long overdue!

  • Ziga Krampersek commented
    08 Apr 16:05

    This is super important, please make it happen!

  • Thales Montebello Fukushima commented
    16 Apr 00:12

    Would be nice!

  • Jay Racine commented
    23 Apr 15:40

    Anything that makes our Webflow site SEO more competitive is a big plus.

  • Matthew Sandahl commented
    30 May 15:26

    Would really help with google page speed index. 

  • José Ernesto Rodríguez commented
    16 Jun 06:35


  • Taulant Balla commented
    17 Jun 16:47

    +1 for this!

  • Carolyn Caballero commented
    24 Jul 16:58

    Please allow this to happen.

  • Justin Raymond commented
    06 Aug 15:21

    Other platforms support webp formats. Wix automatically converts everything you upload (non-supported browsers get the OG version,) Shopify is soon to follow.

    Webflow is falling behind, must be their marketing efforts to push the e-commerce taking away from the core elements of staying ahead of the curve. 

  • Tiada Guru commented
    14 Oct 03:39

    Would love this. So sad to see this still not be assigned a tag. :(

  • Tim Chan commented
    01 Nov 03:35

    We NEED THIS!!! Plz support WebP, JPEG 2000 or other contemporary Web image formats Webflow!

  • Parodent Website commented
    14 Nov 09:56


  • Pierre Merrien commented
    24 Nov 08:58

    Stumbled on this hoping for a solution for adding WebP images via WebFlow. I'm very surprised to find that it's not possible. It's a MUST with today's modern browsers.


    In order to do this (including fallback) I implemented the following...

    <source srcset="/images/man_seated.webp" type="image/webp">
    <source srcset="/images/man_seated.jpg" type="image/jpeg">
    <img src="/images/man_seated.jpg" alt="Man seated" data-ix="scroll-left" width="378" class="seated">

    Seems to work.