Add modern File Types like JPEG 2000, JPEG XR and WebP

The Loading Time would be much faster. Google Page Speed say that it could be 7 seconds faster with this modern File types.

Admin Note:
Due to limited browser support, it's unlikely that we'll build the ability to use JPEG 2000, JPEG XR, or WebP until there's full browser support.

  • Dominik Klich
  • May 23 2019
  • Aug 1, 2022

    Admin response

    For those who’ve been asking, the wait is over: we’ve just added support for WebP images in Webflow!

    For the uninitiated, WebP is a modern, more compact image format that lets you serve high-quality images at a smaller file size than traditional JPEG and PNG formats — which means your site loads faster (and ranks better) without compromising the quality of your images.

    A note on browser support: while a very small percentage of old browsers don’t support WebP images, WebP is considered very widely supported (with coverage by more than 96% of browsers). That said, if your site visitors tend to come from browsers (such as IE 11), you may want to stick with more traditional image formats.

  • Ross Newton commented
    12 Jul 09:32pm

    Another vote to add this. Upload and display webp, seems easy enough.

  • Anton Jonsson commented
    7 Jul 03:55pm

    Why havent you guys fixed this yet. Hurry Hurry. :-)

  • Tomasz Łuczak commented
    7 Jul 09:14am

    Please add it ASAP! Let's make the web faster for everyone.
    Remember Devs that not all the world is sitting on fiber optics & LTE+

  • Ethan McNeese commented
    5 Jul 06:49pm

    WebP is supported in all but dead browsers or browsers that make up 0.05% of web use. AVIF is gaining support daily. Let's get some Next Gen formats on the go!

  • Hakan Fragapane commented
    3 Jul 06:15pm

    Yes, finally: https://stacket.app/ supports WebP and AVIF

  • Lauren Jones commented
    30 Jun 09:07pm

    We really need this feature! Not being able to use modern file types is killing us on site loading speed and core vitals. Please add this.

  • Maher Mansour commented
    20 Jun 07:10pm

    come on please add it

  • Goldyn Daupin commented
    16 Jun 04:26pm

    We really need this! This is the biggest factor in our mobile site speed. And since most people are converting on mobile, this directly impacts our business.

  • Austin Shipp commented
    15 Jun 09:41pm

    Now that IE11 is out of the picture, can we please have this? Pretty Please? :)

  • Guillaume MESNARD commented
    15 Jun 03:14pm

    Like many others before me, I don't understand why a CMS that seeks to dethrone all the others does not allow uploading the WebP format... it's not comprehensible in 2022 (especially since it doesn't shouldn't be a big feature to add).

    I hope Webflow tech support reads some comments on this forum.

  • Olivier Roth commented
    15 Jun 02:30pm

    We need this to optimize site speed...

  • Guest commented
    31 May 10:50am

    Stacket https://stacket.app will give you WebP and even AVIF Images.


    Don't wait for Webflow.

  • Yappie Yappieton commented
    25 May 03:08am

    "Due to limited browser support"


    We're in May 2022, time to revisit this!

  • Brent Lagerman commented
    19 Apr 08:00pm

    can @webflow please add the votes with this wishlist item: https://wishlist.webflow.com/ideas/WEBFLOW-I-1102

  • Laurence O'Toole commented
    1 Apr 09:00pm

    Hi guys - This thread is almost 3 years old.

    We all know about the importance of SEO to website owners and we all know that page speed is one of many core ranking factors - highlighted by Google pushing webmasters everywhere to aspire to achieving the standards laid out in their Core Web Vitals.

    It's been said by lots of users already; images play a big role in how fast a page loads for a user - and supporting .webp would be a big step in the right direction for us all and for every user who happens to visit a site built with WebFlow.

    According to https://caniuse.com/ .webp support is now greater than .gif which is supported by WebFlow.

    I can see why you might choose to wait for .avif (unless you can also come up with an elegant fallback solution).

    .png - 97.85% of global users.

    .svg - 97.81% of global users.

    .AVIF - 68.86% of global users.

    .webp - 94.25% of global users.

    .gif - 93.41% of global users.

    Every client understands the importance of a fast loading site for users, and more and more are asking for site designers and developers to achieve 90+ scores on Core Web Vitals in their site build briefs.

    So, can you at least provide a view from the WebFlow product management as to when, if ever, this might be rolled-out?

  • Guest commented
    24 Mar 04:31pm
  • Dylan Cunliffe commented
    4 Mar 07:30pm

    got to be time for this!!

  • Carl Hickerson commented
    1 Mar 12:45am

    It's time!

  • Dayron Gallardo commented
    28 Feb 10:34pm

    when? you guys it's 2022 this is a MUST

  • Dajana Dimovska commented
    28 Feb 01:39pm

    It's been almost 3 years.....

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