Buttons as variant selectors

At the moment you can only toggle between variants using the default dropdown element, but it'd be great to have a set of buttons per selector that you could style with different colors, background images, and more to create more custom experiences. Example image attached


  • Barrett Johnson
  • Feb 7 2019
  • Shipped
  • Oct 21, 2020

    Admin response

    Hi everyone - excited to share that you can now create and style variant selector buttons for your store to create a frictionless shopping experience. Read more in our release notes.

  • Arturo Díaz commented
    17 Feb, 2022 09:30am


    what about having something like the image attached where you might have a table with all variants and the ability to increase the items to add to cart independently and add all them once you click to add to cart?


  • Pablo Lopez commented
    22 Nov, 2021 09:04pm

    Hey Webflow,

    Where can I actually acommplish this?! Because I have tried everything and this is not possible!

    Please help.


  • Admin
    Webflow Admin commented
    29 Sep, 2021 07:46pm

    We have created a follow up idea to add more customization options for variant buttons. Head over to the new idea if you'd like to vote for it.

  • John Smith commented
    11 Aug, 2021 08:11am

    Awesome - if this is possible we can "finally" move from shopify to webflow - jeah!!!

  • Kaleb - Webflow Developer Australia commented
    21 Jun, 2021 11:57am

    Awwwwesommmmmme! Thank you Webflow!!!! ❤️

  • Blake Folgado commented
    2 Nov, 2020 11:49pm

    There is still no option to allow colours swatches that represent the colour option in the CMS. This currently just leads to lots of unstyled button

  • Arran Ching commented
    26 Oct, 2020 07:58am

    this is really exciting! Can we have the option to switch between dropdown & button based on product conditions?

  • James Bravo commented
    21 Oct, 2020 08:26pm


  • Seth Ferguson commented
    1 Jul, 2020 04:26am

    I'm so over dealing with our workaround for this. Please build it.

  • Hatim Daoudi commented
    6 Jun, 2020 04:31pm

    it is really frustrating it is really affecting the sales from other platforms i used in the past .

  • James Bravo commented
    17 May, 2020 08:30pm
  • Alexandre Kantjas commented
    10 May, 2020 04:37pm

    Variants dropdown list on a PDP can be a major UX deficit

  • Josh Graef commented
    5 May, 2020 04:48pm

    Checkboxes that can be custom styled are honestly keeping me from using Webflow for e-commerce clients. Almost all products have sizes/colors/options and using a bunch of drop downs is not helping sales at the most CRUCIAL moment - the “add-to-cart” moment.

  • Stefan commented
    2 May, 2020 12:02pm

    This is the one things that hinders me from switching my shop to Webflow from Shopifiy.

  • Jose Lopez commented
    28 Mar, 2020 03:35pm

    This is probably one of the biggest updates Webflow can do for e-com product detail pages.

  • Russell Mikesell commented
    10 Oct, 2019 04:00pm

    I was just thinking this same thing. Glad I found this.

  • Alexander Zaxarov commented
    2 Sep, 2019 10:28am

    Dropdowns are a bit ugly, especially when we have a lot of options. I hope it will be delivered soon :)

  • Arnaud Lafosse commented
    5 Apr, 2019 12:35am

    That would be awesome, especially for Ecommerce!

  • +130